---
title: How LocalProof Makes Money, and What It Can't Buy
url: https://thelocalproof.com/how-we-make-money/
updated: 2026-10-29
---

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[Local **Proof**](https://thelocalproof.com/)

Proof of real work, with the source and date.

[For businesses](https://thelocalproof.com/claim/)

- [What counts as proof](https://thelocalproof.com/what-counts-as-proof/)
- [Corrections](https://thelocalproof.com/corrections/)
- [How we make money](https://thelocalproof.com/how-we-make-money/)

1. [Home](https://thelocalproof.com/)
2. How we make money

Independence Updated Oct 29, 2026

# How we make money

LocalProof is free for homeowners. Businesses pay for tools and for leads. None of it touches the evidence.

## Where the money comes from

### Profile plans

Photos, more detail, analytics and monitoring.

Can't change: any record, date or source

### Leads

Quote requests you choose to send.

Can't change: a place on any list

### Growth tools

Review requests, lead follow-up, missed-call recovery.

Can't change: which reviews we count

### Sponsored boxes

A labelled box outside the ranking.

Can't change: the ranked list

## How payment stays away from the evidence

- The people who match records can't see who pays.
- Lists follow a published score anyone can read.
- Every change to a line in a ledger is dated.

### Think money got in?

[Tell the editor](https://thelocalproof.com/contact/). We'll publish what we find. Full rules: [what counts as proof](https://thelocalproof.com/what-counts-as-proof/).

Questions

## Questions about money and proof

Can a business pay to have a claim shown as proven?

No. A line is proven only when a public record backs it. Payment can't turn a claim into proof, and it can't hide a gap in the record.

Does paying move a business up a list?

No. Lists follow the published score, which is mostly permits, records and review history. Paying customers are scored the same way as everyone else.

Who pays for the permit and record lookups?

We do, from what businesses pay for tools and leads. Every business gets the same lookups, paying or not.

How do I know a sponsored business when I see one?

It sits in a box labelled Sponsored, outside the ranked list, and its own ledger is read the same way as any other.

## Run a business that does the work?

Claim your free profile and point us to your permits or records. Paying never changes what the records show.

[Claim or add proof](https://thelocalproof.com/claim/)[Or report an error](https://thelocalproof.com/corrections/)

[Local **Proof**](https://thelocalproof.com/)

Proof that a business actually does the work: permits, review history and public records, each with its source and date. What a business only claims is labelled as a claim.

## Directory

- [All proof lists](https://thelocalproof.com/)
- [Request quotes](https://thelocalproof.com/quote/)

## Proof

- [What counts as proof](https://thelocalproof.com/what-counts-as-proof/)
- [Corrections](https://thelocalproof.com/corrections/)
- [About LocalProof](https://thelocalproof.com/about/)
- [Contact](https://thelocalproof.com/contact/)
- [Data sources](https://thelocalproof.com/data-sources/)
- [Privacy](https://thelocalproof.com/privacy/)
- [Terms](https://thelocalproof.com/terms/)

## Businesses

- [Claim a profile or add proof](https://thelocalproof.com/claim/)
- [Report an error](https://thelocalproof.com/corrections/)
- [How we make money](https://thelocalproof.com/how-we-make-money/)

**How we make money.** Businesses can pay for profile tools and lead notifications, and may pay when you send them a quote request. Money can't add a permit, change a date or move a business up a list. Sponsored placements are labelled.

© 2026 LocalProof · [About](https://thelocalproof.com/about/) · [Contact](https://thelocalproof.com/contact/) · [Privacy](https://thelocalproof.com/privacy/) · Every fact is shown as of the date beside it